CONTENT MARKETING & SEO
Get your business ranking higher with beautifully crafted content marketing & SEO.
A Content Marketing and SEO expert will optimize your website, write content, create videos and more to increase your business' ranking.
Increase your ranking in organic search for the search terms that drive sales
Watch this short video to learn more
Why it’s important to invest in your brand’s organic presence
Low-Cost Traffic
Improve profitability by increasing your traffic & sales from low-cost organic listings on search engines such as Google, Google Maps, YouTube, Bing and more.
Increased Visibility
Content marketing & SEO, if done right, will dramatically increase your visibility, rankings & sales from organic channels.
Long-Term Success
To be profitable & competitive long-term, it’s essential that you invest in your organic presence, which drives down your overall cost-per-acquisition.
CONTENT MARKETING & SEO
Monitor work with transparency
A dedicated content marketing & SEO expert does everything for you. We optimize your website, write blogs, create videos and more on an ongoing basis to help you increase your ranking online. Track work and results from Marketing 360™ at any time with transparency.
GET INSIGHT
Analyze organic performance across search engines
Get a bird's eye view of how your website is ranking organically across major search engines like Google, Google Maps, YouTube & Bing. Quickly see how many keywords and pages are ranking overall. Plus, see how much SEO & content marketing work has been completed by your dedicated expert!
KEYWORD RANKING TRACKER
Track unlimited keyword rankings with pinpoint accuracy
The Content program has a powerful keyword ranking tracker. It tracks unlimited keyword rankings and the history of ranking changes over time. Your Marketing Executive & dedicated SEO expert use this data to ensure that you're not only ranking highly for your best keywords, but that they’re also helping you drive more leads & sales!
TOP ORGANIC PAGES
See how your pages rank & perform organically
Quickly see how the individual pages on your website rank organically and what keywords they rank for. Your dedicated expert uses this information to increase your efforts on pages that have the potential to drive you leads & sales.
Here's a list of Content tasks we typically complete to enhance the SEO value of a website
ONE TIME OPTIMIZATIONS - Building a solid SEO foundation
Keyword Research & Strategy Game Planning
Create the Strategy for the best Content Marketing & SEO game plan to drive maximum results. Start by finding the golden, low-hanging fruit, long-tail keyword opportunities.
Title Tag & Meta Description Optimization
Optimize title tags & meta descriptions based on keyword research and proven to work organic ad copy, in order to generate high rankings and click-through rates.
Page Content Optimization
Optimize and improve page content by adding SEO-rich content that supports keyword research, title tags and meta descriptions so the page ranks higher and faster organically.
Page & Blog Architecture Optimization
Building out a sound optimized category and tagging structure for content building via pages and blog posts.
Google My Business & Social Media Optimization
Optimize Google My Business, Google Maps rankings & social network sites such as Facebook for top search terms and inbound links to the website.
ONGOING OPTIMIZATIONS - Building fresh SEO content
Page Building
Building pages of search engine optimized, unique, and reader-friendly content to increase rankings and capture more organic leads & sales.
Blog Posting
Creating blog posts of search engine optimized, unique, and reader-friendly content to increase rankings and capture more organic leads & sales.
Infographic Creation
Researching, planning and designing an interesting and SEO-rich infographic to be shared on your website and across social media.
Video Creation
Researching, planning and producing an interesting SEO-rich video to be optimized on YouTube and shared on your site & across social media.
Product Page / Shopping Optimization
Optimize product titles, descriptions, product attributes and more for improved organic search (SEO) & paid search (Shopping Ads) performance.
How it works
Kickoff Call
We start with a kickoff call between you and your dedicated Marketing Executive to gain a full understanding of your brand and overall goals.
Keyword Research
We do keyword research to identify the search terms most valuable to rank highly for your brand. We then share the research with you for feedback/approval.
Strategy Planning
We put together an SEO / Content Marketing game-plan to make best use of your budget & achieve your goals. We then share this with you for feedback/approval.
One-Time Optimizations
We complete initial, one-time optimizations so your site has a strong SEO foundation before we move to the content building and on-going marketing phase.
Ongoing Optimizations
We enter the content marketing phase where we constantly build, publish, and refresh unique content for your brand. This all supports your top keywords.
Analyze & Optimize
We constantly evaluate the data to make sure you are seeing the results you’re looking for. If not, we make immediate adjustments/improvements.